Why Have Frequently Asked Question (FAQ) Videos?
The short answer: they help your prospect.
FAQ videos quickly help your prospects get the answers they are looking for.
FAQ videos will shorten your selling cycle, enhance your sales conversions and increase your profits!
Do you get the same series of 10 to 20 questions from most prospects?
They are trying to figure out if you can help them solve their problem and if you are the real deal or not. As you educate them you are building trust, establishing yourself as an authority. When you do this properly they will become more comfortable making their buying decision.
Why not answer the questions they have before they ever call you?
Why not answer the questions they should be asking you but don't know enough to do so.
And why not head off common objections through education before they even come up.
When you do this, it takes the sales pressure off the prospect. And they will love you for this.
Fact: No one likes to be sold; everyone likes to buy!
FAQ videos build trust and establish you as an authority in your niche.
Trust makes the transaction possible.
FAQ videos will give you a competitive edge over your competition because you are developing a relationship and building trust with your prospects before they talk to you for the first time.
Hosting Your Videos
Once you have a collection of videos, you will be able to host them (where you keep them) on your YouTube Channel for FREE!
As people watch these videos on your website, you will enhance your SEO because people are staying on your site longer.
Below you can see a couple of client examples of how they are using their videos to educate and build trust.
You will want to put your videos on your website. Eventually, you'll want to put them on all your social media platforms.
When you host them on YouTube, you will create a YouTube Channel. This is the equivalent of a free website. Plus, you can organize them into category rows to enhance viewer engagement.
Note that the first three businesses are using HD Thumbnail images to grab people's attention. These will also help the SEO for your videos.
Remember, YouTube is the #2 search engine on the planet and it is owned by the #1 search engine on the planet, Google.
North Raleigh Periodontics:
The videos are hosted on YouTube but here's how they look on his website. People can even subscribe to his YouTube Channel from his website.
Ken Updegrave, Mutual of Omaha Mortgage
His videos are hosted on YouTube and are all on his website.
NW Poole Pump & Well YouTube Channel
These videos are all on YouTube and they are scattered on his website.
Notice the rows of videos. These are playlists where videos of similar topics are kept together for the viewer.
Mitchell Heating and Cooling's YouTube Channel
These rows (or playlists on YouTube) help the viewer to get to know the owner as well as important topics for both sales and service.