ASKING CUSTOMERS FOR TESTIMONIALS
1. ASK AT THE RIGHT TIME
The best time to ask for a customer testimonial is when your product or service and is a success is fresh in their mind
The perfect time to ask will vary from business to business or even client to client, and finding that sweet spot may take time.
2. MAKE IT EASY FOR THEM
The last thing you want to do is make your customers feel like they’re working for you, so make providing a testimonial as easy as possible.
TeamWOW’s Video Testimonial System makes collecting testimonial videos from customers easy. With just an iPhone or webcam, a trained interviewer can record a testimonial with your customers in minutes.
3. MAKE YOUR CUSTOMER THE FOCUS
When your prospective customers are looking for customer testimonials, they’re not interested in you!
Well, they are, but only in how it relates to them.
Marketing best practices dictate that you focus solely on the customer, which applies to testimonials as much as any other marketing asset or discipline.
So, when you portray your customer as the hero of the story, not only will your customer testimonials be far more impactful, but your customers will also be far more eager to tell their story.
4. GET YOUR TESTIMONIAL, INTERVIEW-STYLE
Rather than leaving your customer to their own devices to provide you with a testimonial, or assuming you know everything about their experience with your solution, performing a testimonial interview will result in a far more interesting testimonial.
By asking the right questions, you can get to the real heart of their story – something that your prospects can connect with on a deeper emotional level.
Having a trained interviewer, who knows the right questions to ask, makes it easy and time-effective to collect testimonials from your customers with taking up too much of their time, and at a fraction of the cost of on-site video production crews.
5. TOP NOTCH TESTIMONIALS WITH MINIMAL HASSLE
No matter how you cut it, getting testimonials from customers can be a huge ask in some instances, so you want to ensure what you get is top-notch.
Video testimonials far outperform written testimonials, but they’ve traditionally required taking up your customer day and dragging a camera crew into their office.
Remote Directed Video makes it possible to collect a testimonial from your customers in minutes – professionally directed, recorded, and edited – and all your customers need is an iPhone or webcam.
It’s easy, and customers love it. The result is high-quality testimonials that will produce far greater marketing and sales results than any written testimonial.