How can you make a great social video?
- Don’t go over the 30-45 seconds: unless you have something extremely important to say or you’re a celebrity. After that time, as much as 82% of people lose interest and stop watching.
- Start strong: the first couple of seconds should grab the audience by the throat. Poke at people’s curiosity, make a grand statement, open with a strange image – anything counts to keep people watching! You want to stop the scroll.
- Build the video around 1 concept. You won’t have much time to fully develop a lot of ideas. That’s why you should stick to just one and make sure it lands them at the end with a proper Call To Action. (CTA).